Today I'd like to answer the question "what exactly is a lead generation website and why are they special?"
Let's start with the lead generation website. The first requirement is that they rank well. Most importantly here, is that they have to be technically correct so they satisfy search engines to be at the top of the the first page for the the search terms.
So for instance, let's pick "insurance Colorado Springs" which is a highly competitive expensive keyword. If you were to search now in Google, let's take a look at this. Here's a website for a company in town that we did a lead generation website. It ranks near the top. It's right below the seven pack here. Normally it is number one on Google. Now let's take a look at Yahoo...
Yahoo let's see who's got the best spot, and there, she's right under the Colorado Springs insurance company, Coloradspringsinsurance.com is right under the their five pack here, so this website ranks very well. Now let's go back and we'll take a look at this website and we'll talk about the second thing that a lead generation website has to do very well. And that is get a lot of information across really fast.
Yahoo let's see who's got the best spot, and there, she's right under the Colorado Springs insurance company, Coloradspringsinsurance.com is right under the their five pack here, so this website ranks very well. Now let's go back and we'll take a look at this website and we'll talk about the second thing that a lead generation website has to do very well. And that is get a lot of information across really fast.
First of all you see very quickly the phone number, right up front here. Right on top! It's easy to get to, easy to see. Now Heather Holding, who owns the business, and she's a great insurance agent and she does take very well very good care of her clients. I'd highly recommend her. She wants to show her hours up top as well as her address. If you had any question about getting to the place you have to have your pertinent information right up top of the page. This is the best thing that you can do so we can get a lot of information across really fast. We've put some social icons up top. She doesn't use Google+, which I i would highly recommend, but she did have a Facebook page, linkedin page, and she is rated by the Better Business Bureau which I highly recommend using as well.
We've also got a few more pages and it makes things very easy to organize and it's very well laid out. For most folks the lead generation website needs to be fast. You can't have a lot of fancy items on it. You don't want a lot of graphics, you can't have any flash or you shouldn't have any animation because you want this view-able and to the point.
It also needs to be mobile ready as well and mobile approved by the google mobile friendly tool you want to get more leads. This is mobile enabled so that's another thing that a local lead generation website has to do very well. It has to be mobile enabled so you don't get penalized by the great google mobile penalty.
So we've covered a few basic items real fast, so now you know what you need to do for a lead generation website and that's why they call these lead generation websites, because they generate leads. This is what you should have, something that performs like this for your local business. And if you have any questions, or if you'd like to talk about getting one of these done for your business, you can contact us through the link below. Thanks!
See more here: https://www.youtube.com/watch?v=3H_RVQx31k8
